Truebranding is a specialist brand and corporate responsibility (CR) practice that works one-to-one with clients to help integrate CR into the brand.

Our work with corporations and agencies focuses on aligning today's environmental and social responsibilities with a company's brand, business and strategy. This can take various forms – from helping develop and message CR programmes to helping companies innovate around sustainability.

We offer over a decade of experience in both CR and branding – a combination that is becoming critical to any sustainable business.

Clients: present and past

IconExternalLinkTNT's North Star Foundation (transport & HIV/AIDS)
IconExternalLinkKPMG Global Sustainability Services
IconExternalLinkTNT's Moving the World partnership
IconExternalLinkNike's European CR team
IconExternalLinkFrance Telecom / Orange CR
IconExternalLinkNatural Power renewable energy consultancy
IconExternalLinkIHP+Results
IconExternalLinkXstrata Coal SA CR team

Services

Brand: Develop branded CR programmes and advise companies on CR positioning.

Futures: Insight into trends and developments in sustainability.

CR training: Train communications agencies on CR insights and developments.

Research:  Team up with social media company The Conversation Group to offer insight into CR ‘buzz’ about your company.

Books
Book: The Fundamentals of BrandingThe Fundamentals of Branding (Sept 2009)


Book: More than an NameMore than a Name:
An introduction to Branding
(Jan 2006)

Articles on sustainability and branding

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CR and branding (brandchannel.com)
IconExternalLinkCR and social media (WGSN.com)
IconExternalLinkEmerging markets: China, Russia and South Africa (designdb.com)
IconExternalLinkConsumers and Sustainability (WGSN.com)
IconExternalLinkHow to avoid greenwash (KPMG)
IconExternalLinkBrands and Sustainability (KPMG)
IconExternalLinkHow CR can change your business (LMC)
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Can going green help avoid a downturn? (Cimex)
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AIDS and the private sector: the case of South Africa. ODI briefing paper.
IconExternalLinkInnovation and Sustainability (KPMG)
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Why should financial companies be concerned about CSR reporting?
IconExternalLinkFleets and Sustainability (KPMG)
IconExternalLinkChina and the Olympics (brandchannel.com)
IconExternalLinkIs Africa misbranded? (brandchannel.com)
IconExternalLinkCause related consumerism (brandchannel.com)

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Contact

Please contact us on melissa@truebranding.co.uk

6th Floor, The Communications Building
48 Leicester Square, London WC2H 7LT

twittericonFollow me on twitter @ mdavis_CSR