truebranding brings a company's sustainability to life by combining brand, communications and sustainability.
Our aim is to help brands reach 2020 with sustainability as part of their core.
This involves developing the strategic thinking behind communicating sustainability.
We then bring the communication to life so that it resonates among employees and customers.
Who we work with
Since 2004 we have mainly worked with multinational companies that are seeking to innovate in sustainability.
Some of our recent clients include:
Insights and thought pieces on sustainability
- Seminar report, Oct 2010. Communicating Corporate Responsibility: where to now.
- Sustainability and branding (brandchannel.com)
- CR and social media (WGSN.com)
- Consumers and Sustainability (WGSN.com)
- Brands and Sustainability (KPMG)
- AIDS and the private sector: the case of South Africa. ODI briefing paper.
- Cause related consumerism (brandchannel.com)
The Fundamentals of Branding
(AVA Books, 2009)
Book: More than an Name:
An introduction to Branding
(AVA Books, 2005)
